Romani aims to defy stereotypes and prejudices against Romani people while building on the aesthetic roots of Roma communities and representing their embeddedness and deep connection with Hungarian culture. Founded in 2010, Romani Design has been since Hungary’s first Roma fashion studio and an enterprise of exceptional social value as well as the first internationally successful Roma fashion brand. Erika Varga, the initiator of the brand, comes from a tradition – following Roma family and she learned the rich world of colours and forms in her childhood, she believes it’s her mission to pass on this heritage and build bridges between cultures.
“For me, fashion is like words to poets, colours to painters. I’m able to articulate myself through my clothes and create a world I would gladly live in. “ (Eriga Varga)